Customer Resource Management and Marketing
for the Cellular Retailer

How CellularManager is helping to improve success

Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success. Creating and maintaining long-lasting customer relationships is a must.

Cellular retailers need software that can effectively manage their business every step of the way, from one store to hundreds of stores, from inventory to marketing. By using a web-based CRM and marketing solution, cellular retailers can automatically track sales histories and buying trends, better target their current customers for repeat purchases, and position their company to better market current products and promotions.

CellularManager is web-based and provides revolutionary real time cellular POS and CRM capabilities with tracking features for ESN/SIM/IMEI, carrier activations, cellular commissions, and serialized inventory.

There are many aspects and benefits to consider regarding CRM and marketing using CellularManager. This document addresses the key points that cellular retailers, wholesalers, and master agents need to know.

Why web-based?
The benefits of using CellularManager's web-based management system to conduct CRM are vast. An important benefit is there is no need to outfit each store with expensive software. With each purchase at any store across the organization, new customer information can be added instantly to the centralized database. Each store's customer information can then be maintained and monitored in real-time, all without involving IT or costly installs.

With CellularManager, information can be accessed anytime, from anywhere in the world, 24 hours a day, 365 days a year, by using any web browser. Regardless of whether they are at home, the office, or one of their retail stores, authorized users can access all of the company's data and make any necessary modifications.

Accessing customer information in real-time from any location also ensures that retailers have the most up-to-date information regarding their customer base and marketing projects.

The importance of Customer Resource Management (CRM)
CellularManager's integrated Customer Resource Management (CRM) capabilities increase the value of each customer relationship and allow cellular retailers to interact with customers in a manner that reflects a deeper understanding of each customer's unique needs and preferences.

Basically, CRM pertains to two kinds of customers:

• Existing customers — CRM is about building relationships. When factoring in advertising and other expenses, it is six times less expensive to make a sale to an existing customer than to make a sale to a new customer. Knowing what customers want, knowing when to offer them new products, and being able to offer personalized service are the aspects that will lead to future sales.
• New customers — Retailers should not let the fact that it is more expensive to sell to new customers scare them off. New customers are just long-term relationships waiting to happen. CRM allows retailers to collect the right information needed to nurture these relationships every step of the way.